How we bring brands to life.
Media
Earned media coverage (PR) outperforms paid media (advertising) every time, and we have the stats to prove it. People trust their friends. They look to a personally-curated network of information sources to learn about the world. When those friends or trusted influencers showcase your expertise, information and products...well, that's really where the magic happens.
Content
You carefully created a dynamic brand image. Your logo is killer. Your website has cool animations. That tagline is pretty darn clever. Now what? It's time to take this car and drive it. We develop your brand voice into a consistent, reliable and relatable source of useful information for the audiences that matter. Enter a world where website content is fresh and updated, dynamic chatter is happening on social media channels, your emails are always opened (and often shared), and organic search rankings deliver more clicks and drive greater sales.
Social
Social media is not a "set and forget" enterprise. Regular posting is not enough to build a true social media following. It's all about engagement. Content should focus on audience needs and interests, not just the same old success quotes and new hire announcements. Give the people what they want and then talk with them about it. A robust and lively social presence doesn't just create great conversations. It drives conversions.
About Barreca PR
Proven. Connected. Strategic.
With writing and storytelling as her first loves, Melissa Barreca has built a 20+ year career in public relations. Working with great brands...talented colleagues...interesting clients...wonderful journalists...inspiring influencers...the network of stories continues to grow as the Barreca Public Relations team makes a living sharing news and connecting people with ideas. Barreca PR clients have been featured on TODAY on NBC, NPR, CNN, The Wall Street Journal, The New York Times, House Beautiful, Style Magazine, Dwell and a long list of national lifestyle magazines, websites, regional and local television and radio programs, national podcasts, newspapers and respected trade publications.